H-E-B has shared plans to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the retailer will open outside the Houston area.
H-E-B will build a Joe V’s Smart Shop at 4101 W. Wheatland Road. The other location is planned at 5204 S. Buckner Blvd. The Wheatland store is expected to open in late summer 2024 and the Buckner store will open in spring 2025.
Additional details for each store will be shared at its respective groundbreaking ceremony, which will be announced soon.
Joe V’s Smart Shop is an H-E-B brand that offers a price-conscious shopping experience and provides customers with popular H-E-B items, such as bakery tortillas, sushiya sushi made in-house daily, Meal Simple chef-inspired meals, fresh-cut fruit, organic selection, fresh in-store baked breads and pastries and fresh in-store cut meat.
Joe V’s Smart Shop launched in 2010 and employs more than 1,500 people across nine stores in the Houston area.
“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” Roxanne Orsak, H-E-B chief operating officer, said in a statement.
“As a multi-format retailer, we have developed a variety of brands and formats to best serve our customers across the state. With each store we open, our goal is to provide the best shopping experience, offer fresh, top-quality products and create jobs and career opportunities that help build a stronger community.”
As a multi-format retailer, H-E-B operates Central Market stores across Texas, as well as Mi Tienda stores in the Houston area. H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.
H-E-B opened stores in Plano and Frisco last year and will open stores in McKinney, Allen, Alliance and Mansfield, which are under construction.
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