Park Ridge, New Jersey-based PIM Brands, the maker of Welch’s Fruit Snacks, has introduced new Welch’s Zero Sugar Fruity Bites.
Welch’s Zero Sugar Fruity Bites are 100 percent sugar-free, with 25 percent fewer calories than the original Welch’s Fruit Snacks. The snacks are free of fat, gluten, aspartame and preservatives.
With four in 10 shoppers looking for low/sugar-free products, up 4 percentage points versus a year ago, the Welch’s Zero Sugar comes as consumer preference for sugar-free snacks is increasing.
According to a Comprehensive Research Report by Marketing Research Future, the global market for sugar-free treats is projected to increase by 6.9 percent, reaching almost $7 billion by 2030.
“We’re excited to expand our product offerings with Welch’s Zero Sugar Fruity Bites,” said Nicole Luisi, senior brand manager, Welch’s Fruit Snacks.
“With this new innovation, fans of our iconic fruit snacks with specific dietary preferences or restrictions can again enjoy that same delicious taste and texture they have grown to love, giving them a deliciously fruity snack without any compromise.”
Consumers will begin to find Welch’s Zero Sugar at retailers and on Amazon in the Mixed Fruit, Berries ‘n Cherries and Island Fruits varieties, priced at about $3.99 for 3-ounce peg bags with other packaging formats planned to roll out later in the year.
PIM Brands Inc. is also one of the largest makers of chocolate and non-chocolate confections. Ranked as No. 26 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and No. 10 in North America by Candy Industry Magazine, PIM Brands Inc. is also listed by Crain’s Business as one of the New York Metro Area’s 100 largest privately-owned companies and by NJBIZ as one of the state’s largest privately-held employers.
For more information, visit pimbrands.com.
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