In this webinar presented by AppCard, learn how AppCard’s personalized marketing, shopper analytics and digital coupon platform can help businesses grow and allow them to exceed their goals for the new year.

Hear from Eran Harel, AppCard’s SVP of corporate development and strategic partnerships, and Blake Herron, GreenAcres Market’s central department coordinator, about how AppCard helped GreenAcres boost its sales and loyalty penetration in 2022.

Register now to attend this informative webinar on Feb. 15 – 2 p.m. EST.

Speakers

Eran Harel, SVP of Corporate Development and Strategic Partnerships, AppCard.

Blake Herron, Central Department Coordinator for GreenAcres Market

Moderator 

Sommer Stockton, Web Editor, The Shelby Report

Can’t join us live? Register now for the on-demand recording to view at your own convenience.

Sponsored by:

The post Webinar: Best Business Practices For Your Store In 2023 appeared first on Shelby Report.

AppCard is a personalized marketing shopper analytics and digital coupons platform with some five billion transactions and caters to more than 1,500 independent grocers, according to Eran Harel, VP of corporate development and strategic partnerships at AppCard.

“The mission is to work with independent grocers and to help the independent grocers competing particularly in times like today when shopper’s sentiment and behavior changes,” he said at the beginning of the webinar. 

AppCard achieves this by helping retailers regain control over their conversation with shoppers, which enables those retailers to “reduce the advertisement cost and increase conversion.”

Prior to the pandemic, customers were spending more on out-of-home food and drinks. During the pandemic, there was a dramatic shift into eating and drinking from home. Following the pandemic the restaurant and bar industry saw a resurgence before mounting inflation brought customers back to the kitchen, according to Harel. 

“When we talk about inflation now and we talk about the impact of inflation…we also need to understand that here, we have an impact that is even greater on the west coast than is in the east. At the same time, when we talked about the opportunities or we talked about the downside and the importance, with the rise of prices of offering value, allowing the shoppers to be valued, we need to take into perspective that throughout the country, the inflation and the rising prices have impacted greatly across the board. There’s no markets that were exempt,” Harel said. 

Harel emphasized the importance of bringing together and continuing to connect with their local communities. People are continuously looking for ways to save money and are “always looking for the best deals.” Independent grocers will be able to accomplish this by continuing to offset costs for consumers however they can.

Harel explained that being able to “capture the data and understand who is coming into the store,” retailers will have a better understanding of how to continue driving their business forward. AppCard hopes to help grocers accomplish this by bringing all the customer data available into one easily accessible platform. 

Darlene Murphy, marketing director for Metcalf’s Market, explained that her brand has been utilizing the AppCard program for “about three years” while Todd Taylor, owner of Neighborhood Fresh, has been using AppCard at his stores for nearly two years. 

Murphy said that due to inflation, labor shortages and supply chain dejection, customers have been required to become more flexible in their spending habits.

“[Customers] may not have been able to find the particular size or brand or flavor of an item that they’ve wanted. As a result, I think that they’ve become more open to the idea of using a digital coupon on one of those new items that may not have interested them before…Customers have been required to become more flexible in a lot of ways, and sometimes it’s changed their habits. They’ve decided not to shop in store so they shop online instead, and we’re able to offer them all of the same great benefits like rewards and digital coupons as part of the online shopping experience,” she said.

Taylor explained that prior to acquiring AppCard’s services, Neighborhood Fresh was seeing around 100-250 paper coupons redeemed a week across four stores. At the time of the webinar, he said that he has seen approximately 2,500 digital coupons redeemed within the same time frame.

“For people to feel as if they’re winning the budget battle against inflation is a big deal. So that 2,500, that is a number we would never have seen that kind of paper redemption. That has really given us a step up against inflation,” he said. 

Harel then drove the conversation toward community-driven advertising campaigns that have seen success with the help of in-store customer data analytics.

Taylor began with AppCard’s communication campaign success in stores, with over 36,000 customers signing up with their phone number. Approximately 18,000 email addresses have been collected, in addition to newspaper circulation that helps drive customer engagement without the use of a completely digital medium. 

“The acceptance of the program has been phenomenal. I would never have guessed we would hit 36,000 customers in a year and half. We ran a promotion that every time you shopped in the store and entered your phone number, you were entered to win a $100 Neighborhood Fresh gift card that day. During the month, we surprised and delighted 31. I loved it. I would argue that it’s the best $3,100 we ever spent. We saw our sales transaction dollars running through the AppCard portal…We saw those sales dollars go from around 45 percent running through the AppCard to 55 percent.”

Murphy added that her company’s personalized digital coupon email chain reaches about 34,000 customers. She also explained that these types of campaigns and targeted advertising help to persuade new and non-regular customers and encourage positive customer behavior.

“We target loss shoppers, folks who have not been with us in at least eight weeks and have been spending about what our average basket is. We target mid-level shoppers… We provide them with an offer that gets them to spend more like a top shopper. Last quarter, we ran an offer for them that was $10 off $100. We saw about a 23 percent redemption… More importantly, the average basket when they redeemed that 10 percent off was $152,” she said. 

View the full webinar presentation to learn how AppCard is helping independent grocers stay competitive during these inflationary times. 

The post AppCard Discusses Personalized Shopping Trends In Webinar appeared first on Shelby Report.

The almost hour-long webinar, held Oct. 20, featured a question-and-answer discussion between Tilley and the two presenters.

What is driving consumer behavior? 

“I don’t think it’s any surprise to anybody on this webinar that it’s all about the inflation in the economy,” Companey began. “That’s the impact that we’re all feeling no matter if we’re going to the grocery store, the restaurant, filling up our tanks for our cars.”

Companey is responsible for collecting and understanding the data which was presented by Vericast in its CPG and Grocery Trend Watch report, a copy of which was available to download for free during the webinar. 

“What’s interesting in the stuff I’ve been studying is, this is considered to be really dramatic inflation. This is the level of inflation that most consumers in the U.S. have never been exposed to,” Companey continued. “The younger generations, they have absolutely no familiarity with anything greater than a 2 percent inflationary level…Whereas the older generations have been there, done that. They understand what we’re dealing with, and they have a high level of concern about inflation.”

She mentioned an article that was previously published by The Shelby Report. The article cited Dunnhumby Marketing Company’s consumer tracker, stating that 64 percent of U.S. consumers could not afford to have an unexpected expense of $400 or more.

“That alone kind of gives you an idea of the impact of what we’re all dealing with…What we’re also seeing is, as a reaction to inflation, higher income shoppers are actually shifting their behaviors a little bit more dramatically than you would expect. They are going to Aldi, they’re going to Walmart, in fact, both (grocery chains’) leaders have recently spoken publicly about how they’ve been winning middle- and higher-income shoppers…That tells you this is not just affecting that low-income shopper. It’s everybody,” Companey said.

She said that retailers all around the country are experiencing a dramatic increase in private brands sales. 

“They have actually more than doubled during Q2 versus Q1,” she said. 

Consumers are becoming more savvy and utilizing more options to find deals with their favorite retailers. They are continuously checking and comparing prices in online coupons, deals and sales while comparing those prices to other retailers and comparing prices via the print circular before and while they’re shopping. 

“There are categories where shoppers are willing to say ‘You know what? I don’t need to buy my name brand products any longer. I’m willing to trade down’ in those particular categories…categories like paper goods and cleaners are where consumers are actually thinking ‘I can trade down to a private brand’ the most.”

While consumers are constantly “trading down” the report found that some categories have seen customers “trading up.” The report found that consumers are still hoping to “treat themselves” occasionally. It has been found that consumers are oftentimes purchasing higher-end treats and snacks and high-end meats.

“They want to replace that restaurant meal that they feel like they just can’t afford. So they’ll splurge on nicer quality meats for one special meal maybe during the month or during the week.”

What about the convenience factor? How is that affecting consumer habits?

Because consumers have returned to their typical habits and behaviors, those grocers hoping to get a slice of the convenience-oriented consumer’s wallet are going to have to work harder, according to Companey.

“These shoppers, they’re actually, in many cases, buying their freshly prepared meals on the same day they plan to eat it. It’s part of their grocery shopping routine. They’re thinking about these freshly prepared meals, so why not make sure that, whether it’s a day of part advertising or some other avenue, you are in front of the customer as they’re literally time starved,” she said. 

Herpich echoed a similar statement.

“There is a value equation to every trip, and some are going to be willing to pay more if they’re time starved. I think that’s really kind of a strategy that (businesses) are taking for urgent home delivery. On the other end of the spectrum, there are those that are focused more on saving and are willing to cross channels, stores, etc. to get the best deals,” he said.

What things grocers are dealing with when considering meeting these needs?

“The first thing that comes to mind is the overall competitive environment. There’s always a push-pull dynamic here and the fight for dollars or share of wallet continues to be fierce, Herpich said. 

He explained that grocery, as a high-volume, low-margin industry, cannot afford to “lose a trip.” This becomes complicated by the increasing number of options for consumers as well as the continued economic strain and omnichannel presence consumers are enjoying. 

“Shoppers are willing to search for the best deal, best product before committing to a purchase. This obviously has nothing to say about product availability and the importance there,” Herpich explained. 

Citing the CPG and Grocery Trends reports, he stated that Millennial parents and families continue to mostly prefer shopping in store compared to online. These trends are also echoed in decreasing brand loyalty. Herpich recommends keeping this and other factors in mind to continue mixing up their consumer outreach strategies. 

Other topics covered in the webinar included: possible trends in the future, advertising suggestions and other consumer worries.

For more information on Vericast, visit vericast.com.

To view the on-demand webinar from The Shelby Report, click here.

The post Vericast Discusses Grocery Shoppers In Recent Webinar appeared first on Shelby Report.

Matthew Tilley, executive director of marketing for Vericast will lead a conversation with consumer insight expert Julie Companey and omnichannel sales leader Chris Herpich to discuss what shoppers want from grocery stores and how that squares with retailers’ own perception of how they are doing and what they need to.

Julie and Chris will draw on their experience in the grocery industry, as well as the results of recent Vericast surveys of consumers and grocery executives.

Register now to attend this informative webinar on Oct. 20 – 2 p.m. EDT.

Speakers

Julie Companey is director of client strategy – grocery, drug and mass, Vericast. She brings more than 25 years of experience from both the consumer packaged goods and grocery, drug and mass retailer segments. At Vericast, she focuses on strategies that combine the world of online and offline media to engage consumers and drive them to act. Her data- and insight-driven approach to help clients is especially important amid the shifting consumer behavior in today’s environment.

Chris Herpich is the executive director of omnichannel sales for Vericast with a focus on delivering advertising impact for grocery and retail marketers. He carries more than 20 years of experience working with consumer-packaged goods brands, as well as grocery, drug and mass merchandising retailers. His team is responsible for providing solutions to help grocers and other retailer drive foot traffic and sales to brick and mortar locations and e-commerce platforms.

Matthew Tilley is executive director of marketing for Vericast and leads content marketing for the company. He has more than 20 years of experience in digital advertising and consumer promotions to develop, communicate and distribute ideas to make modern marketers more effective.

Moderator

Sommer Stockton, web editor, joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, Georgia, with bachelor’s and master’s degrees in communications and media studies.

Can’t join us live? Register now for the on-demand recording to view at your own convenience.

Sponsored by:

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The two brands are partnering together to offer an around-the-clock solution that will help detect any cybersecurity threat attempting to compromise a store client’s computer systems, according to Randal Asay, president and CEO at RCS. 

Asay began the webinar with a “reality check,” saying that “no business of any kind is immune to risk.”

“The message that I try to get across to companies is that security is not an option, it’s not something that you can bolt on. It’s something that you need to bake into your business so your business can run. Security is an enablement of your business.”

Secondly, presenters from both organizations discussed a case study concerning a large retailer that was found to have malware running within its POS systems. Occurring between April and December 2019, 34 million payment cards were suspected to have been compromised by the retailer. John Woods, VP of operations and CISO with RCS Secure, explained that it was discovered by the Payment Card Industry Data Security Standards Council to have originated most likely from a “phishing email” opened by an employee.

“For a few months, the hackers performed reconnaissance, laterally moved across (the) network to discover resources and then installed malware to collect magnetic stripe data from cards processed…In investigating the incident, the PCI DSS claimed that it found three violations of their standards,” Woods said. 

Following the breach, the retailer accrued $62.7 million in lawsuits, penalties and settlements to date. Some settlements and other legal actions are ongoing, according to Woods. He also pointed out that maintaining the practices laid out by the PCI DSS can help to eliminate the possibility of being breached and avoiding “brand damage.”

Dave Foster, VP of information technology at DUMAC explained that these types of breaches can happen for a myriad of reasons, including governance issues, incorrect data security configuration, incorrect security information management logs or a lack of response from security personnel.

“These are probably some of the most popular tactics, techniques and procedures that are used by bad actors and cybercriminals. When the PCI investigator came in to investigate, the first thing they went to look for were the logs and they were gone. You can invest a lot into security, but it comes down to security professionals following the right procedures, setting up the systems, tuning them correctly and how to respond to threats,” Foster said.

To defend against cyber threats, there is “no single strategy” and a “defense in depth” approach is required, according to Woods. He continued to expound further on maintaining PCI DSS compliance.

“Some of the most well-known grocery store cyber incidents involve customers’ payment information…It’s for these very reasons that the PCI DSS exists. They put the PCI DSS structure together to help reduce fraud, reduce loss and to protect all the merchants who accept credit cards,” Woods said.

The presenters outlined 12 requirements from the PCI DSS to ensure operational and technical security while protecting cardholder data:

• Install and maintain a firewall configuration to protect cardholder date;
• Do not use vendor-supplied defaults for system passwords and other security parameters;
• Protect stored cardholder data;
• Encrypt transmission of cardholder data across open, public networks;
• Use and regularly update anti-virus software or programs;
• Develop and maintain secure systems and applications;
• Restrict access to cardholder data by business need to know;
• Assign a unique ID to each person with computer access;
• Restrict physical access to cardholder data;
• Track and monitor all access to network resources and cardholder data;
• Regularly test security systems and processes; and
• Maintain a policy that addresses information security for all personnel.

They ended their presentations by recommending some best practices including email security, identity management, PCI DSS compliance and managed security operations. RCS Secure and DUMAC offered their own services for those in attendance.

“RCS Secure is founded on more than 20 years of Fortune 500 experience, offering a full spectrum of cybersecurity safeguards and services…We are proud to partner with DUMAC for today’s webinar to ensure clients are both secure and compliant,” Asay said. 

Foster said, “This layer of security will not affect the performance of the store network or the customer check-out experience. Employees and customers won’t even know that the active protection over their business and transactions is happening.

Their software installation will take “proactive action when threats are identified to stop them,” according to their presentation and provided an example of a real-world industrial stone supplier that was saved from an estimated $500,000 fraud which was discovered thanks to preventative measures their software services provided, according to Woods. 

The presentation concluded with questions directed toward the services RCS and DUMAC provides.

For more information, visit dumac.com.

To view the on-demand webinar recording presented by The Shelby Report, click here.

The post RCS Secure, Dumac Educate Retailers On Cybersecurity appeared first on Shelby Report.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh, Darlene Murphy of Metcalfe’s Market and Eran Harel of AppCard about why shopper loyalty is so important in this time of inflation. This webinar is presented in partnership with AppCard. AppCard is the leading personalized marketing, shopper analytics and digital coupon platform focused on independent grocers.

With more than 5 billion transactions, 1500 independent grocery stores and 25 million households, AppCard uses smart data capture and machine learning to analyze, target and engage with shoppers. AppCard’s technology empowers retailers to deliver the right message to the right customer, at the right time.

Register now to attend this informative webinar on Sept. 27 – 2 p.m. EST.

Speakers

Todd Taylor of Neighborhood Fresh; Darlene Murphy of Metcalfe’s Market; and Eran Harel, AppCard.

Can’t join us live? Register now for the on-demand recording to view at your convenience.

Sponsored by:

The post Webinar: Shopper Loyalty In Inflationary Times appeared first on Shelby Report.

But what are the real risks for independent grocers as cybersecurity threats are on the rise? And, with the sprint for digital transformation and with limited time and people resources, what can you do to protect your customers’ data – and you – immediately and for the future?

Join our webinar as cybersecurity experts Randal and John from RCS Secure provide you with an overview of the current potential threats, technology considerations for your business and resources to support you in preparing for increased cyber-activity and potential threats and risks.

During the webinar, you will learn:

• What Cyberthreats exists for grocers?
• What are the potential consequences of cyberattacks?
• What are the areas of vulnerability and best way to protect your data and networks from threats?
• Future outlook
• Key strategies and takeaways – Proactive Managed Security Services

Register now to attend this informative webinar on Aug. 30 – 2 p.m. EST.

Speakers

Randal Asay – chief information officer/chief information security officer and co-founder, RCS Secure

Asay more than 20 years of management and senior management level experience in the retail, government and healthcare industries. He is exceptionally accomplished as an information technology, communication and security management professional with experience in both government and public sectors, including professional services, security, regulatory compliance and retail. Asay has served in high profile, global roles with responsibility for establishing strategy and implementation of communication and security mechanisms and measures to protect highly sensitive and critical data and operations while being highly client-focused with relationship building, program leadership, project management, development and execution record.

John Wood – chief information security officer and VP of operations, RCS Secure

Woods brings more than 25 years of information technology, security leadership and risk management experience to his role as the chief information security officer and VP of operations for RCS Secure. In this role, he oversees the technical operations of the organization as well as its security. Woods believes in walking the walk and using the RCS Secure suite of technologies and services to secure his own organization. Woods’s earlier executive roles include CISO roles in the healthcare technology sector, HIPAA privacy and security officer, VP of information security, VP of infrastructure and director of IT and information security for PDX Inc., eRx Network and Change Healthcare.

Moderated by:
Sommer Stockton – web editor, The Shelby Report

Stockton joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, Georgia, with bachelor’s and master’s degrees in communications and media studies. 

Can’t join us live? Register now for the on-demand recording to view at your own convenience.

Sponsored by:

The post Webinar: Protecting Your Store Operations With Enhanced Security appeared first on Shelby Report.

Join a discussion with The Shelby Report and Serita Cox, iFoster’s CEO, and Summer Rogers, West Coast director at iFoster about:

• What is driving this “work to live” generation;

• Why labor shortages are the new norm and what employers need to do to compete for and retain Gen Z;

• What has iFoster learned from employing and serving hundreds of Gen Z foster youth, and how might that translate to your business; and

• About iFoster’s employment programs, which have been recognized by the federal government as a promising practice in youth employment, and by AmeriCorps the “Best New Program 2019.”

Register now to attend this informative webinar on June 15 – 2 p.m. EST.

Serita Cox, CEO, iFoster – Cox is responsible for strategy and programs. As the driving force behind iFoster, she brings to bear her personal experience with foster care, devoted commitment to a number of youth development initiatives and over a decade of experience in executive-level management in Silicon Valley, corporate strategy consulting and non-profit strategy consulting. For her work with iFoster, Cox has been recognized as a White House Office of Social Innovation Citizen Innovator, an Echoing Green Fellow, an American Leader of Change and James Irvine Leadership Awardee.

Summer Rogers, West Coast director, iFoster – Rogers is based in Los Angeles where there are more than 10,000 transition-age foster youth. She brings a wealth of experience to iFoster having worked with transition-age foster youth to help them achieve independence at St. Anne’s transitional housing program for pregnant and parenting youth. In addition to St. Anne’s, Rogers recruited and partnered with employers to hire young people in internships at one of LA’s most successful One-Stop Business and Career Centers and has been a college counselor to low income students helping them apply to and pay for college, many of whom were first generation college applicants.

Moderated by Bob Reeves, Executive Vice President, West, The Shelby Report

Join iFoster and Shelby at 2 p.m. EST, June 15, 2022 to learn how retailers can engage Gen Z as staff and customers. Register today.

Sponsored by:

The post Webinar: Engaging Gen Z As Staff And Customers appeared first on Shelby Report.

From staff reports

Grouping customers has become a tactic of the past and grocers today have an opportunity to fulfill the shopping experience in one trip. 

The Shelby Report recently partnered with AppCard to host a webinar, “Driving Value For The Grocer: Personalized Marketing and Shopper Analytics.” Participants learned how independent grocers of all sizes can gain control over the conversation with shoppers and personalize that engagement by making data actionable, while also reducing their advertising costs and increasing conversions.

The session began with Stephanie Reid, president of Shelby Publishing, introducing AppCard, a customer retention program backed by artificial intelligence. 

“Moving beyond the traditional loyalty platform, AppCard’s multi-channel engagement and the industry’s smartest analytics provide brick-and-mortar retailers with the solutions necessary to successfully compete with reemerging restaurants and the growing use of Amazon,” Reid said.

Kicking off the conversation was Eran Harel, VP of corporate development and strategic partnerships with AppCard. Joining later were Alexa Dash, head of e-commerce at Dash’s Markets, and Frank Puleo, retired VP of retail marketing and services at C&S Wholesale Grocers. Both companies have used AdppCard’s services.

“I would start by saying that we do not believe in loyalty per se,” Harel said. “…The shoppers who are enrolled into a rewards and loyalty program – that does not make them a loyal customer. But rather, if we are able to build a relationship that entices behavior and results with the shoppers – increase of their recency, frequency and monetary span, and do that with personalized offers and rewards that derive not only of their past purchase but future intent, delivering the shoppers’ preferred touch point – then and only then we can earn the customer loyalty,” Harel said. 

He went on to say the focus needs to be about empowering independent grocers to be able to control their conversation with the shoppers, whether that is for loyalty and promotion, digital coupons or their customer relationship management. 

One can make life easier as an operator to have point of sale data, CRM and marketing all on a single dashboard, and doing it in such a way that encompasses any touchpoint possible.

AppCard serves 1,400 independent grocers throughout the U.S., an estimated 19 million plus shoppers. The company makes sure its focuses on empowering the ability to communicate with shoppers, which allows retailers to identify them and drive repeat purchasing, reducing advertising costs. 

“And as a result of that, [this] makes our top shoppers ever more engaged but, more importantly, bringing those B and C shoppers and converting them into our top shoppers,” Harel said. 

Transitioning to Puleo and Dash, Harel noted how the industry has changed dramatically in the past year. He asked to what extent do they think shoppers’ expectation and experience has changed.

Dash began by saying that more customers want to visit just one grocery store. 

“When you do have those customers in your store, you have to make sure you’re doing everything to be their No. 1 store and to get their returning business,” she said. “And you want to be able to offer them things that the bigger stores have, such as these great loyalty and coupon programs

According to Puleo, shoppers weren’t really expecting an omnichannel or more intimate relationship with their retailer. 

“I think their relationship with the retailers has really stepped up and they don’t really want to shop around,” he said. “And if you give them more personalized offers, you’ll get them to come to your store instead of somebody else’s.”

Dash shared some of the campaigns at her family’s markets in Buffalo, New York, which Harel described as “exceptionally successful.” These included: a survey campaign (with incentives) to help the team learn more about customers; punch card campaigns; and a tiered targeted campaign to increase basket sizes. 

Industry wide, Dash’s stores are known to have an “exceptionally high” coupon redemption ratio, according to Harel. He mentioned the AppCard in-lane customer facing terminal (NTR) placed next to the POS, which help “simplify shopper participation with easy access — and ensure efficient data capture and more complete shopper profiles,” according to the AppCard website. 

Dash said it’s contributed more than company officials “could have ever expected,” in regard to shopper interaction as a whole and coupon redemptions in particular. 

“They’ll start looking and they’ll say, ‘OK, I’m going to come back next week, because I’d love to use all these coupons.’ Or they might not have even realized that these coupons were available without the use of this machine,” she explained.  

Harel then asked what Puleo and Dash think independent grocers should do in order to be successful and what they need to prioritize in their programs.

Puleo listed being on the forefront of technology and embracing it as the top priority. No. 2 is to treat each shopper as an individual and, thirdly, using AI to its full potential. 

Dash agreed. 

“Being able to target those lost shoppers is super important because it is so hard to get people to go from shopping their whole life at one store to one day, waking up and deciding to come shop at your store,” she said. 

Harel then asked what independent grocers who haven’t launched a program like AppCard need to know and be aware of for a successful launch.  

“I would definitely say you’re going to want to start small with maybe one campaign and a point catalog and gain the customers trust,” Dash said. 

“That way you can grow it and have the loyalty of the customer and the trust of the customer. You don’t want to try to do too much, and nobody knows what’s going on,” she said. 

Puleo recommended making sure the team has the program down well. 

“Having a personalized marketing program is going to be a differentiator for you because your competitors are marketing to your shoppers right now…you should be marketing to your own shoppers, to keep them on board with you,” he said.

In response to an audience question. Dash said using a program such as AppCard works well for small independent grocers. She mentioned the time commitment is ultimately up to the operator, with a brand advisor from AppCard always there to help. 

“I do it all myself with the help of maybe one person,” she said. “So that’s what’s so great about AppCard because…they’ll give you somebody to work with, and they’ll help you create campaigns.”

The post AppCard Talks Future Of Shopper Analytics, Personalized Marketing appeared first on Shelby Report.