Chicago-based Kraft Heinz and its brand, Philadelphia, is bringing its cream cheese to the plant-based aisle.
The Philadelphia Plant-Based spread features a crafted recipe with simple ingredients, a spreadable texture and original cream cheese taste.
Less than half of consumers that try plant-based spreads are repeat customers, indicating that options aren’t meeting the preferences of cream cheese consumers. With this new offering, the brand hopes to intrigue the 52 percent of consumers who want to add more plant-based foods to their diets.
“The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20 times the size of the vegan population,” said Robert Scott, president of research and development at The Kraft Heinz Co.
“As the brand that has set the cream cheese standard for 150 years, we realized the current options weren’t meeting consumer expectations and there was no trusted leader. Philadelphia Plant-Based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”
Made with simple ingredients and no added flavors or dyes, Philadelphia plant-based spread is free of dairy, lactose and gluten. It is available in the original cream cheese flavor at select retailers in the Southeast U.S. – with additional flavors planned for the national rollout in summer 2023.
For more information about the company and its brand, visit kraftheinzcompany.com.
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